'The Best Man Holiday' reunites the college buddies from 1999's 'The Best Man' and reignites old flames, for better and for worse. VPC
With Leonardo DiCaprio's The Wolf of Wall Street moving from this weekend to a Christmas Day release, box-office analysts expected a particularly easy win for Thor: The Dark World, in only its second weekend of release.
Instead, the god of thunder nearly got a beatdown from The Best Man Holiday.
With a boost from teen moviegoers on Saturday, Thor squeaked out the win for the second straight weekend with $38.5 million, according to studio estimates from Rentrak.
MORE: The weekend's top 10 films
But the story of the weekend was Holiday, a sequel that arrived 14 years after the original, sported a budget of just $17 million and was marketed specifically to African-American women. Holiday collected $30.6 million, more than twice what many analysts projected.
Other films with predominantly black casts have been hot sellers at the turnstiles this year:
- Fruitvale Station: The $900,000 true-life drama about a black Bay Area man shot to death by transit officers has done $16 million.
- Lee Daniels' The Butler: The $30 million true story of a black White House butler was the box-office surprise of summer at $115 million.
Holiday earned thumbs-up from 63% of critics, says Rottentomatoes.com, and moviegoers gave it a collective A-minus, says pollsters CinemaScore.
Box Office Mojo's Ray Subers says that while the 1999 original was only a modest hit at $34 million, its video sales remained strong as stars Taye Diggs, Terrence Howard and Morris Chestnut saw their stars rise.
Universal Pictures smartly emphasized that Holiday "functions as a reunion, both for the characters and for the actors," Subers says. "These themes align nicely with the holiday season."
The comedy Last Vegas was third with $8.9 million, followed by the animated comedy Free Birds with $8.3 million. The Jackass installment Bad Grandpa rounded out the top five with $7.7 million. Final figures are expected Monday.
Analysts say that while Thor can claim the crown, Holiday's cast and devotees can crack the champagne, much as they did 14 years ago. "Best Man Holiday fans stole the show," says Toddy Cunningham, box-office columnist for trade website TheWrap.com. "By partying like it was 1999."
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